Introduction

The concept of omnichannel in e-commerce has an important place today. “Omnichannel E-Commerce” means the management and execution of all different commercial activity channels, from the website to mobile applications, from stores to marketplaces, through the same infrastructure, and platform.

Akinon allows all brands using its infrastructure to sell each other's products through these channels and adds the "Unified" feature, which offers an internal marketplace environment, offering the flexibility to manage all channels with a central infrastructure.

Defining and integrating channels through Omnitron, which is a back-office application, increases channel diversity and provides channel-based and inter-channel e-commerce management. Channel-based strategies can be implemented with campaign rules set up specifically for channels.